Big Data & Advanced Analytics

We help clients unleash advanced analytics on rich data to turn consumer insights into commercial excellence. Consumer goods companies face increasing amounts of data, especially if they have access to transaction logs through syndicated data arrangements with retailers. This data can be a unique asset to generate value by way of more targeted product development, pricing, promotions, and marketing.

Our analytical experts have the knowledge and the practical experience to work with disparate data sources, generate relevant insights, and derive a rich fact base to support all key business decisions in the consumer goods industry.