Our Marketing & Sales experts in our global practice offer real-world experience and extensive knowledge in disciplines from pricing to branding to digital marketing. We help our clients set their strategic direction, develop their marketing and sales capabilities, and connect their organization to realize the full potential of today’s channel of opportunities. To deliver above-market growth in today’s market, we believe that organizations need to build data advantage, create business strategies, processes, pricing programs, products, and experiences that the brand can deliver to customers, and get the right offerings to individual customers across a complex range of online and offline channels.

Effective implementation of these core principles is essentially a balancing act that requires getting into the guts of the organization to align its people, processes, and capabilities. We work with companies to link their analysis and decisions to frontline realities, and make sure the frontline understands the logic for decisions.

We enable top global brands to deliver above-market growth by raising the tough questions about how to take advantage of shifts in competitive landscapes and customer needs. We not only collaborate with all our clients to generate practical insights; we also help implement solutions and build the capabilities to sustain above-market growth. Our proven expertise in designing transformations helps clients mobilize organizations for successful change over the long term.

Our expertise:

• Branding
• Customer Lifecycle Management
• Digital Marketing
• Insights & Analytics
• Marketing Return on Investment
• Organization & Capabilities
• Pricing
• Sales & Channel Management