We support the truck and bus ecosystem on topics including market and product strategies, operational improvement programs, and sales and service strategies designed to mitigate the impact of market cycles. The truck industry is global in nature, and automotive OEMs strive to master a host of unique challenges. We help them succeed and enter new markets. Aside from questions of which markets to enter, manufacturers must also decide on the level of customization and localization that will be offered on products in each market. We help design platform strategies, modularization strategies, market-entry strategies, and flexible business models that reduce uncertainty and position truck makers and bus companies for success.

Another challenge for OEMs is innovating powertrain technologies so that heavy vehicles comply with tightening emissions standards around the world. We have expertise in both the R&D strategies and technologies that empower product evolution.

Given the highly cyclical nature of sales in the heavy-vehicle market, companies also seek alternative sources of revenue. We help design the value-added-services strategies and advanced business models that move companies beyond the volatility of the business cycle. We can also help define joint-venture strategies for markets where that is a requirement for entry.