Emerging Markets

Over the course of the next decade, the global face of the consumer industry will change dramatically. Emerging markets will continue to see spectacular growth, both in regard to new shoppers and to per capita spending. We work with consumer packaged goods companies to develop emerging market priorities and strategies, helping them capture their share of this unfolding opportunity.

Our teams develop fact-based strategies for clients entering new markets, often drawing upon proprietary tools and data. Once companies have figured out where to play, we apply emerging market strategy development to help them define the business models, value propositions, and capabilities they need to win locally.