Marketing

We help CPG companies across all elements of the marketing mix to create tangible value for consumers based on actionable insights into consumer needs.
We help clients develop specific marketing approaches to drive value in their respective regions, brand portfolios, product categories, and competitive environments. Depending on the challenge, our support may include the following:

Branding

We consider brands our clients’ biggest assets and help them develop relevant and distinctive brand strategies. We help CPG companies build and sustain strong brands to create lasting bonds with consumers, customers, employees, and investors, driving higher sales and more stable profits.

Digital excellence

We help clients understand the mindset and the behavior of today’s digital natives and carefully weigh potential changes to the marketing mix. We have the experience and the tools to help CPG companies attain online marketing excellence, make the most of social media platforms, and actively manage digital ROI.

Consumer insights

We help clients apply needs-based research and segmentation techniques that get to the real drivers of consumer behavior and help identify the most promising target groups. Our experts work with client data to move from data mining to actionable insights.
Capability building
Our marketing consultants draw upon a range of tools and training programs to help CPG companies bring out the best in their in-house marketing teams. We apply diagnostic tools for assessing marketing capability and conduct hands-on workshops. We work with our clients to design marketing organizations and processes that support business objectives.